How can a small local business with no marketing budget use...

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

People

Good marketing is doing this well.

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Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

Perception

Price

Why is Elvis Presley so controversial? Why do so many people love him and others despise him?

Product

Place

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

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Processes

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

Does the land of Israel rightfully belongs to the Muslims as many Muslims strongly believe, and should Israelite Jews give up ownership of Israel to the Muslims to ensure peace in the Middle East?

How can a small local business with no marketing budget use social media to attract more customers?

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